Product feed writing you can actually use
Short, opinionated notes from running Google Merchant Center, Meta Catalog, Bing and TikTok Shopping feeds day to day.
No fluff, no listicles about the future of retail.
9 min readGoogle Merchant Center errors and how to fix every one
The disapproval message in Merchant Center rarely tells you which attribute to change. This guide maps every common error to the fix that actually clears it.
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7 min readSupplemental feed in GMC Next made simple
A supplemental feed is the fastest way to patch attributes on live products without editing your primary feed. Here is how it works in the new Merchant Center.
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5 min readGoogle feed URL where to find it and test it works
Before you paste a feed URL into Merchant Center, run three quick tests. If any one fails, the scheduled fetch will fail too.
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6 min readSale price and price how discounts show in Google Shopping
Sending a lower price is not the same as showing a discount. Google needs both attributes, in the right order, and a recent history of the higher one.
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6 min readGoogle Merchant Center not fetching your feed try this first
Feed listed as Not fetched, or last fetch three days ago and nothing since. Run this five-step checklist before opening a support ticket.
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7 min readFeed refresh frequency what instant sync actually changes
Everyone sells instant sync. Very few explain when it actually matters. Here is the honest answer for GMC, Meta, Bing and TikTok.
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